Integrated Marketing Communication Planning for Communication Plan for Video Mobile Phone

Executive SummaryThe aim of this plan is to develop the second take leave of the merchandise communication plan for a consumer electronics and communication equipment company, Optus which latterly released a goggle box mobile phone. The selling of icon mobile handsets requires Optus to dwell in detail the some another(prenominal) 4 ? 6 travel of the zero based merchandising communication process which ar; developing strategies and tactics, determining the bud clear and in the end evaluating the effectiveness. Firstly, the plan bequeath initially do a recap of the first ternion measuring rods; identifying the primal whole steps, the target audience and objectives emphasising a hearty link among company?s objectives and strategies. In gild to accomplish the marting objectives identify in the first part of the plan, Optus go forrard use tools such as sales packaging; public relations backed by publicity and draw relationships. With consider to the media mix, t he local FM radio moves will be used to do advertisements and Kyoto?s on campus FM station Kyoto FM. The print media forms to consider ar Japan?s to the highest degree respected newspaper The Daily Yomiuri, teenager magazines like Shonen and Seiyo-Zasshi and lastly Kyoto?s own university magazine Femini. Additional inserts reprinted by the identified advertising company and enclosed within other newspapers aim by target market. The print advertisements will set up pictures take using the new picture phone cross out crystal clarity.

Through a step by step composition, the focal-point will be the simplicity an d high-resolution of the 5 mega-pixel video ! mobile handset. As regards media communication and planning, the target audience is very(prenominal) important. It is unvoiced within Kyoto chain of Universities which mainly consists of generation X individuals (explained below) who are mainly targeted with results deducted from the empirical research carried out. In Japan, the handset market is very much driven by technological features, skilful performance, and personal appearance (Nakata &... If you want to get a full essay, order it on our website: BestEssayCheap.com

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