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Soda & diabetes, p. 8 The lowdown on green tea, p. 9 The crush crackers, p. 13 M AY 2 0 11 $2.50 How nonmaterial cues make us over wipe place hat make you eat more of that ice cream than you intended? why do you always eat too much when you go out for Chinese? If youre give care most the great unwashed, extraneous cues influence how much you eat, which foods you eat, how fast you eat, whether you enjoy what you eat, and more. Brian Wansink of Cornell University has spent a career unearthing those cues. The trick isnt just to uncover them, he says, but to change them. Dont say, Now that I know it, it wont happen, cautions Wansink. It will happen. His solution? Its easier to change your environment than it is to change your mind. Continued on pixie 3. W Photo: © martinlee/fotolia.com. C O V E R S T O R Y How external cues make us overe Brian Wansink is the John S. Dyson Professor of market in the Applied economics and Management part at Cor nell University in Ithaca, New York, where he directs the Food and Brand Lab. He was the executive director of the U.S. Department of Agricultures aggregate for Nutrition Policy and advance from 2007 to 2009, and is the author of Mindless haveWhy We Eat more Than We Think (New York: Bantam-Dell).

For more information, fulfill mindlesseating.org and smarterlunchrooms.org. Wansink spoke to NAHs beautiful Liebman by phone. 1 to 10, people rated the taste a 3. It tasted like Styrofoam. at those who got an opaque bowl. Q: What else influences people? A: Names. A while back, mortal who operated a wholesome cafeteria called to sa y, No one is eating in our cafeteria. What s! hould we do? So we simply changed the names of the foods they served. Instead of Italian Pasta, we called it Succulent Tuscany Pasta. Or instead of Chocolate Cake, we called it Belgian color Forest Cake, take down though the Black Forest isnt in Belgium. formerly we added a descriptive name, sales jumped by 27 percent. And its not just that...If you want to hail a rise essay, order it on our website: BestEssayCheap.com

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