Importance Content Marketing Social Media †Myassignmenthelp.Com

Question: Discuss About The Importance Content Marketing Social Media? Answer: Introduction This report outlines the main activities of the digital marketing of the Persollo company. The research is carried out to understand the company mission, competitors, trends, the different strategies that are used by the company in order to increase their business. The use of the digital media and how it is helpful for the successful business of the Persollo has been discussed. The report consists of the various strategies with analysis of the market and the different digital marketing tools that are used by the company. As we know that the digital marketing is the future of the marketing of the companies with huge benefits in this competitive world. The word digital marketing stands for the promotion of the products with the help of the internet and all the social media websites. However, making use of the digital media for the achievement of the marketing objectives is the greatest strategy which can be adopted by the Persollo company to drive the sales for the brands and people. T he use of the digital media is more than the traditional techniques(Stelzner, 2016). Business mission The company chosen for this report is the Persollo, which is the Australia based company and that unlocks the platform for the customers to manage their different e commerce activities. The company has main motive to drive the maximum sales for the different clients and the captures maximum number of the buyers to increase the rate of conversion. The Persollo is the selling system for all the different brands as well as an influencer for the customers. The company is powered by the Telstra group of companies which ha the main motive to attract the maximum number of the clients and manage all the demand and expectations of the customers. Although the Persollo company is a newly established company, but still this company is working for the 30 big brands and more than 600 boutiques. The company has the mission to increase the rate of the sales conversions from social media networks by working for the customers anytime and anywhere via online media. Objectives of the company The main objective of the Persollo company is to build the marketing strategies for making use of the digital media platform where the brands of the companies sell their tasks or jobs to the website directly and ensure that those are sold to the buyers of the products in a very minimum time period. The main focus of the report is to provide the different tools for the management of the products and services on the digital media platforms and looking for the potential customers by organizing marketing campaigns. Industry trends Looking at the trends of the company, then the company is growing very rapidly. There are many companies who want to invest their money into the Persollo company to take the benefits from the company. Recently, the company presented an MVP and admitted to have the 120 sellers and $10,000 in transactions in one week. The company is accelerated by the incubator and the muno for the payment forms(Joel Karjaluoto, 2015). Persollo is also providing the financial services with the help of the digital tools that enables the users to create payment form in a one single click. The system or digital platform generated the link or URL to the payment form, which enables selling system via social platforms. The company is powered by the Telstra company and the company was announced as the best selling system(Jensen, 2014). Major competitors As such there are not high competition but it is analyzed that the competition has been growing . The growing competition is a threat to the company. The major competitor of Persollo company is the Neto any doing the same business. Marketing strategies (Traditional and digital) It is analyzed that the digital marketing is used more than the traditional marketing techniques. There are many digital marketing techniques such as SEO, content marketing, email marketing google analytics that can be used by the companies and there are many players in the economy like banking sectors, It companies like Airtel, Vodafone and Idea, and different shopping portals. There are many brands like Lenevo, Samsung, Sony and many more companies who use the different eCommerce platforms just to promote their products as well as drive sales into the organization. Talking about the recent trends, the telecom companies like reliance, Airtel, Vodafone and Idea offering attractive free internet plans and these promote the social media marketing and provides more customer friendly business environment(Prystajko Kupferman, 2014). The difference between the traditional and the digital marketing is found with the help of change in the process of collection, analysis and data interpretation. The traditional marketing tools or resources that are used by the organization in the old times are TV, radio, word of mouth, seminars and personal selling in order to gain the profits and promote the products. In comparison to the digital marketing channels are slow in the creation of the awareness and generation of the leads for sales. The traditional marketing challenges are used in comparison to the digital marketing just to access the user information and trends and brand loyalty. Content marketing is the essential element of the SEO as the content quality is the main matter of concern. To make the add and content more attractive, the Persello company can make use of the images, tags, texts and marketing ads. Moving further, the digital marketing is the most important platform that is used by the businesses for their growth and return on investments. In the social media marketing of the Persollo , the company can grow its business by improving the customer services, marketing campaign and by creating brand awareness programs(Google, 2016). In the below figure , the percentage growth of different platforms has been shown on the basis of the survey conducted in the year of 2015. Social media is the platform of creating the brand awareness. There are many different methods that can be used by the companies in order to take the benefits and for the growth of the Persello company and these different methods of the digital marketing involved are given below: Search Engine Optimization (SEO) Mobile Marketing Search Engine Marketing (SEM) Content Creation Social Media Marketing (SMM) Digital Display Advertising Retargeting and Remarketing Mobile Marketing Interactive Marketing Viral Marketing Email Marketing Affiliate Marketing Digital Media Planning and Buying Digital Marketing Plan A digital marketing plan, or a digital strategy, is the series of actions and steps that helps you to achieve your goals using online marketing. Depending on the scale of business, a digital marketing plan may include the achievement of multiple goals and may different action steps. Now, this definition itself lines out the importance of strategizing an effective digital marketing plan. Astrategy, it is effectively thought of, can help you stay focused on your set goals(Jrvinen, 2016). Now, as pointed out earlier, the goal for Persollois to expand its reach to more businesses and offline stores, which can be its future potential clients, and to make them understand how Persollo can effectively help increasing their sales and increase their brand awareness. However, reaching out their target prospect is somewhat difficult these days through online advertisements, due to the recent advent of AdBlockers. Almost everyone has an Adblock software installed on their systems these days, which ultimately makes the money that the company spends on online advertisements to trash. Therefore, Persollo needs to revise its digital marketing strategy, so that they can reach out to more people and make them understand the benefit of using their services. We have tried to reformulate Persollos digital marketing plan, in order to tackle these problems. The first step of making any marketing plan is to know the target customer, which, in Persollos case are small medium businesses which do not have a website of their own. In the second, comes the part to decide on goals, which we already did in the previous section(Hristova, 2016). Now, third is identifying the marketing tools that Persollo will need for its Digital Marketing. As we illustrated above, that the use of internet Ads is no longer a cost effective way of digital marketing. The company should venture out to different tools, such as: SEO/Analytics:Search engine optimization (SEO) is a process of impacting the visibility of a website or a webpage in aninternet search engine's non-paid results. It is often referred as organic/naturalresults and also as the "earned" results. Social media marketing: It is a process of digital marketing, where the attention or in other words, traffic, is gained through social media sites. Mobile Marketing:This promotional activity is designed for the users of the present age. Since majority of the population has a smartphone, content through this campaign is specially designed to be hosted on smart phones(Earnest, 2016). Email marketing:Its a marketing technique where a commercial message is sent through emails to a group of people. In a much simpler way, every email that is sent to a prospect or current customer can be considered as email marketing. Content marketing:This can also be called as an indirect marketing technique.In this technique, material, such as videos, blogs, and social media posts +etc are created and shared online, which do not promote the brand. But,the intent of such content is to create awareness among the target audience and develop an interest in its services(Stearns Rooney, 2013). Following are the ways howPersollo can utilize the above mentioned tools: SEO/Analytics:Search engine optimization (SEO) is not a one time event. A company has to commit itself to the process of SEO. One needs to be patient with this process, as it doesnt provide the results overnight. One should plan and build a great website so that target prospect is captured by it. And since, Persollo itself is promoting the online marketing through its website, here it becomes all more important to lay focus on the functioning and design of its own website. The person who is doing the job search engine optimization of the website should be master of the Keyword Research. If doing it on its own, the company should make sure it is assigned an expert to the job, else, companies can plan to hire a company which specializes in SEO itself. But in that case as well, the business needs to be diligent enough to hire a company which has a good track record has some results to show(Group, 2013). And as it is said, if you cant measure it, you will not be able to improve it. So, it is suggested the business starts using the Google Analytics tool right from the beginning. Google Analytics is a free tool available online, which can be used to track the information source of a websites traffic. With this service, you can have the data for a number of site visits, page views, bounce rate, average time spent on website, pages viewed per visit and percentage of new visits. It also provides the information as to how much traffic was through organic search, which can help you determine your brand awareness among people and how of it was through other sources, such as advertisements, social media etc Social media marketing:It is vital to understand social media marketing fundamentals. By leveraging the power of social media marketing,you can elevate your audience and customer base to multi-folds. For effective social media marketing, one needs to follow these steps: Read the content that your target audience reads and then, join various online discussions to learn the things that are important to them. It will then help you to create a content that captures their attention. It's better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people. It is necessary to make connections which read, share and talk about your content, further with their connections, rather than those connections who just vanish after connecting with you the first time. So, the quality of connections also matters a lot. Success in social media marketing doesn't happen overnight. You'll need to commit yourself to the long haul for achieving results(Affect, 2012). If the quality of your published content is amazing, then you will automatically attract a lot of followers. And if you really influence them with your work, they will share your content with their own connections through Twitter, Facebook, LinkedIn, blogs etc. Thus, you should focus on the quality of content that you post. Content marketing: The content marketing is the strategy that can be used by the Pesello in order to share the messages, content and ideas for the purpose of the marketing activities. As the website is the digital channel that is used by the Persello to share the content with the customers. To maintain the security and privacy of the data, the Persello company should build the organizational policies and the employees and clients need to follow the legal policies to share the relevant and useful content. The action can be taken any unlawful or any wrong information shared on the websites. Basically, the content marketing life cycle is the plan that requires creation, publishing, promotion and content analysis . Following are some of the attributes that the Persollo could use before planning the content marketing: Brand information should be embodied on the packages as well as on the websites. Share the content that depicts the information about the company or brand in the form of videos, pictures and presentations etc. To read the content, make use of the virus free computers, laptops, tablets, mobile phones. To make the ad and content more attractive, the Persello company can make use of the images, tags, texts and marketing ads. Social media platforms should be used to distribute the content To measure the results, the Persello company can use the appropriate promotional codes and call to action(Marketo, 2016). Content marketing is significant in many areas as below: Content marketing helps to drive the lead and sales by sharing the content via the websites as well other platforms like Facebook, Twitter, Linkindin. Search engine optimization can be improved if the keywords and the content that shared on the websites is accurate. Content marketing drives the traffic to the website as well as sustained interaction with the brands as well as the people of the Persello. It maintains a good customer relation as people have the reason to keep coming back. Facebook and Online Display Advertising It has been Facebook and the online display advertisements is the most beneficial platform and need to focus on the each and every aspect of the business. The researchers found so many similar as well as different things in the both the platforms. As both the platforms are paid, but both are effective in nature of advertisement and promotions. The messages or the information conveyed through Facebook and Google AdWords is almost similar in nature and both are helpful to drive the sales by generating leads through these platforms. Marketing manager should always do proper utilization of these platforms in order to gain the business growth and the return on the investments. The difference in both the platforms are the way of targeting the customers. Both the platforms are the best method of targeting the customers and increase the sales. A Facebook is the platform using to provide the business activities to the existing customers and goog adwords are very helpful to find the new customers very easily. Mobile Marketing: This promotional activity is designed for the users of the present age. Since majority of the population has a smart phones, content through this campaign is specially designed to be hosted on smart phones. A Persello company can also make use of these strategies in order to gain the attention of the young generation. The mobile marketing is the most effective approach as compared to the other approaches because the people are using phones to become the active on the social sites like Facebook, YouTube, Twitter and Instagram. All these applications are the best way to reduce the costs as well as to promote the products and services through the mobile phones(Institute, 2016). Email marketing: Its a marketing technique where a commercial message is sent through emails to a group of people. The marketing of the products or brands by sending the emails is used to build the brand image. The Persello company can also conduct the online survey by sending the questionnaire in the mail as all the shopping portals used to do. In a much simpler way, every email that is sent to a prospect or current customer can be considered as email marketing. Final Recommendations While making the digital plan and preparing to run a marketing campaign on the digital platforms, the company Persello should need to consider the following suggestions: It is suggested that the all the information mentioned in the campaigns or ads like title, content, should be unique in nature, so that it will easier for the customers to reach to that ad by the way of google, Bing and Yahoo. The business site of the Persello company needs to be restructured before the SEO of the website page and because of this, customers can easily navigate the website URL and links(Rothman, 2014). Content marketing is the essential element of the SEO as the content quality is the main matter of concern. To make the add and content more attractive, the Persello company can make use of the images, tags, texts and marketing ads. The organization should also focus on the SEO for the mobile phones to get better results and to drive the traffic to the Advertising page. It is recommended that business needs to be diligent enough to hire a company which has a good track record has some results to show. It is advised to read the content that your target audience reads and then, join various online discussions to learn the things that are important to them. It will then help you to create a content that captures their attention. It is recommended that the company should hire the team of experts who will handle all the tasks of the digital marketing (Pulizzi Handley, 2017). The government should also need to take action against the sharing of the unlawful and wrong information on the social media websites just to control the issues and challenges. For the safety of the data, the computers or the smart phones should be virus free. The company should avoid the virus attacks and the hacking of the systems for the security of the data or content. Conclusion This report is the assessment of the digital marketing platforms used by the Persello company and the issue of the information security as well as the cost are associated with these platforms. Because of which, the company need to re-evaluate the process and need to apply the digital marketing plan. According to the digital marketing plan, there are many steps or points that should be kept in mind while conducting any marketing campaign. The digital marketing plan involves the different marketing strategies and the effectiveness of these strategies. The main purpose of the digital marketing plan is to drive the sales of the company and generates the leads on the SEO and also drive traffic to the websites of the different brands. In this report, all the social media marketing, google analytics, email marketing, mobile marketing and the content marketing strategies are discussed with some of the points. It has been observed that, in the world of the digitization, every person to someho w is connected to Facebook, Twitter and YouTube because of the development of the smart phones too. Different mobile apps in the smart phones are very useful for the marketing purposes. However, in this report, the traditional and modern techniques of the marketing are compared and discussed in order to understand the role of the latest technologies and social media platforms. Moreover, it is recommended to the Persollo company to follow the marketing strategies and the proper planning in order to drive the sales and attracts the maximum customers. References Affect, 2012. Content Marketing: How to Develop a Content Strategy to Drive Public Relations, Social Media and Marketing Results, Available at: https://www.affect.com/downloads/Affect_Content_Marketing_White_Paper.pdf Earnest, 2016. Content Marketing for Customer Relationship Management, Available at: https://cdn2.hubspot.net/hub/297776/file-460695218-pdf/Content_Marketing_for_CRM.pdf Google, 2016. Search Engine Optimization Starter Guide, Available at: https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf Group, T. A., 2013. Content Marketing For Ministries, Available at: https://www.agroup.com/files/uploads/ContentMarketing101_WhitePaper_v1b.pdf Hristova, G., 2016. The Marketing Evolution Content Marketing for B2B Print, Available at: https://www.namics.com/wp-content/uploads/2016/07/The-Marketing-Evolution-Content-Marketing-for-B2B_Print.pdf Institute, C., 2016. Content marketing playbook, Available at: https://contentmarketinginstitute.com/wp-content/uploads/2016/04/content-marketing-playbook-2016.pdf Jrvinen, J., 2016. The Use of Digital Analytics for Measuring and Optimizing Digital Marketing Performance, Available at: https://jyx.jyu.fi/dspace/bitstream/handle/123456789/51512/978-951-39-6777-2_vaitos21102016.pdf?sequence=1 Jensen, E., 2014. Evaluating the impact or research online with Google analytics, Available at: https://www2.warwick.ac.uk/fac/soc/sociology/staff/jensen/ericjensen/pero/pero-google-analytics-guide-v4.pdf Joel, J. Karjaluoto, H., 2015. The use of Web analytics for digital marketing performance measurement, Available at: https://www.researchgate.net/publication/275589681_The_use_of_Web_analytics_for_digital_marketing_performance_measurement Marketo, 2016. B2B Enterprise content marketing, Available at: https://contentmarketinginstitute.com/wp-content/uploads/2016/04/2016_Enterprise_Report_FINAL.pdf Prystajko, J. Kupferman, M., 2014. Smart Marketing: Using Online Analytics to Understand Your Guests, Available at: https://www.iaapa.org/docs/2014-iae-education-/smart-marketing-using-online-analytics-to-understand-your-guests.pdf?sfvrsn=0 Pulizzi, J. Handley, A., 2017. 2017 Benchmarks, Budgets, and TrendsNorth America, Available at: https://contentmarketinginstitute.com/wp-content/uploads/2016/10/2017_B2C_Research_Final-rev-10-26-16.pdf Rothman, D., 2014. Content Marketing Secrets from Modern Marketers, Available at: https://www.scripted.com/wp-content/uploads/2014/10/Content-Marketing-Inspiration-from-Modern-Marketers_3.pdf Stearns, T. Rooney, P., 2013. The importance of content marketing in social media, Available at: https://filene.org/assets/files-brains/13.7.18_Content_Marketing_Webinar_.pdf Stelzner, M., 2016. 2016 social media marketing industry report, Available at: https://www.socialmediaexaminer.com/wp-content/uploads/2016/05/SocialMediaMarketingIndustryReport2016.pdf

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Guests get their first impression of the hotel service values at the time of reservation. Therefore, reservations agents must be courteous, well-informed and educational. The main duty of a reservations agent is to rent hotel rooms to potential guests. The agent must conquer any objections the guest has. Hotel managers provide rule so the agent will know precisely what to say if the guest resists the deal. This may come in the form of a script that must be insecurely followed. A reservationist is also someone who reserves events, tickets or makes travel preparations. Reservationists use customer-service skills to help people. The reservationist books events, tickets or arrangements online, by phone or in person. He produces customer confirmations and meets the customer ¿Ã‚ ½s needs to the best of his capability. 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The statement saying that  ¿Ã‚ ½guest will always be right ¿Ã‚ ½ is the rules showing that everything that the guest do and say, we have to give and take. The main department that is front office management has to play the important role as they are the one that will communicate with the guest from the guest check in until they will check out. Smile and greet the guest politely will make the guest feel happy and hoping that they will see us again. Question 2 Front office staffs must have certain skills to attract guests during the first impression. Write about Front Office staff skill in guest relations. 1.0 Introduction Impression and attitudes of the staffs are the most important things that the hotel should be aware when it comes to the customer satisfaction. They have to welcome the guest with a great smile and greet them politely as they are persons that will decide whether we deserve to have them in the hotel or opposite that. As been said by F.Howard in the Business Publications, Eye contact is the first thing theyre taught. The idea is to know a person before and after the guest opens the front door and enters the lobby. To do this, staff members have to be alert and aware of what is going on around them. What they are trained to do is recognize the people by providing eye contact and a smiling nod to let them know that theyve been known. To make a successful business in the hotel, all the staff and employee should take a few steps so that the circle of the chain inside the hotel is moving smoothly. 1.1 Meaning of the guest A guest is the person who buys room, meeting space, food and beverages or other service from the hotel. They are someone that who has certain needs and wants to be fulfilled and if the hotel cannot fulfill them, a competitor of the other hotel is the best choice of the guest to fulfill their satisfaction. A guest is someone who is in his or her mind, thinking that they are always right. We should never argue or match with a guest because if we do so, it ¿Ã‚ ½s like we ¿Ã‚ ½re giving the hotel to bankrupt. 1.2 Importance of Guest Relations According to L.F Dennis in the  ¿Ã‚ ½Rooms at The Inn: Front Office Operations and Administration ¿Ã‚ ½ book, in the clients mind, the character and competence of the entire hotel are reflected in the personality of the front office staff. The people of the front office may be the client ¿Ã‚ ½s first and last contact with the hotel. For the arriving guests, their behavior sets the tone for the entire stay. For departing clients, their final words create lasting impressions. It is the staff responsibility to create a sense of belonging. Clients must be made to feel as they are part of a family. The front desk staff must convey the impression that it is not there just to sell rooms, but rather to make the guest ¿Ã‚ ½s stay at the hotel as enjoyable as possible. 1.2.1 First Impression Personal appearance is the most obvious factor in influencing first impression. An individual ¿Ã‚ ½s appearance can communicate neatness, organization, pride and self-esteem. Eye contact and facial expressions also influence how people are perceived by others. A neat appearance, confidents, enthusiastic manner and a voice that convey warmth and sincerity are the most important tools of a front desk representative. 1.2.2 Personal Appearance Appearance is the function of sex and age. Regardless of the sex or age of a front desk representative, he or she will encounter certain biases in guests or others. For example, some people have the mistaken belief that older staff members are not  ¿Ã‚ ½up to date ¿Ã‚ ½ and others automatically assume that younger employees are inexperienced. A front desk representative, who dresses with authority, wears quality accessories and maintains a conservative appearance will produce a positive reaction in every client. 1.2.3 Communication Communication and understanding must also take place. Addresses guests will create the impression of respect and concern that the hotel has for its clients. A courteous staff member is a good listener as well as an efficient communicator. Asking questions indicates that the representative is interested in the client. Listening to the answers indicates personal respect and attention to the guest needs. 1.3 Dealing with Complaints Clients communicates their complaints not only to the front desk staff but also to coworkers, business associates and other guests. There are ways for dealing with clients who have complaints that are:  ¿Ã‚ ½ Never be defensive  ¿Ã‚ ½ Define the problem  ¿Ã‚ ½ Validate the clients feelings  ¿Ã‚ ½ Restate your understanding  ¿Ã‚ ½ Promise to take action  ¿Ã‚ ½ Follow Up 1.4 Preventing Complaints Complaints can often be avoided by properly educating guests about hotel policies and procedures. The most common complaint of hotel guests is related to credit card guarantees. Proper information can prevent misunderstandings and minimize complaints. On the other hand, the front office staff keep doing mistake, for example they will forget to key in the details of their guest and when the guest wants to check-in, they can ¿Ã‚ ½t do it because the guest name are not inside their check-in list. They have to always be alert every time when it comes toward related of the guest. 1.5 Effective Telephone Techniques The front office staff spends a great deal of its time on the telephone, communicating with people both inside and outside the hotel. Although some people have better speaking voices than others, verbal communication is an art that can be learned with practice. There are ways to develop an efficient, courteous telephone manner that are:  ¿Ã‚ ½ Be prepared  ¿Ã‚ ½ Answer promptly  ¿Ã‚ ½ Use proper identification  ¿Ã‚ ½ Speak directly into the telephone  ¿Ã‚ ½ Relax and be yourself  ¿Ã‚ ½ Ask questions  ¿Ã‚ ½ Listen carefully  ¿Ã‚ ½ Take notes if necessary  ¿Ã‚ ½ Use reflective phrases  ¿Ã‚ ½ Keep call holds to a minimum  ¿Ã‚ ½ End the call courteously 2.0 Conclusion The way to cooperate with customer is to love and the respect the customers. The ability to connect and build rapport with other people is a foundation life skill, and should be ideally, be actively developed from an early age. In business and in the workplace, on the domestic front and in our community lives, we all stand to promote from more effective communication skills. We crave for more fulfilling interpersonal relationships. The front office staffs should greet their customers with sincere and be patient with what the customer complaint because customer will always be right. Good communication is the lifeblood of the service industry and its important that your communication style reflects professionalism. To make the business or hotel success is to make the customer satisfy, listen to what they want. They will feel happy and think that they wanted to come again to your hotel.

Are Reason and Emotion Equally Necessary in Justifying Moral Decisions Essay

Emotion and reason are two different ways of knowing but can both be used in the same situation. However, does one have a higher weighting than the other when it comes to making moral decisions? Using reason to make a knowledge claim or moral decision requires rationality and is justifiable, meaning that everyone would be able to understand the argument for it. Emotion on the other hand is usually simply a ‘gut feeling’ or an opinion of an individual and therefore has no evidence or points to support a decision. An example could be when it comes to whether it’s right or wrong to murder someone. It’s generally accepted that it isn’t because, using reason to justify this, everyone should have equal rights and it’s unfair for one person to take the life of another. One person may have the opinion that they do have the right to murder someone else but their argument would not be as strong since it would simply be their opinion of the case. Another example could be homosexuality. Many people who are against it claim that it’s wrong because ‘it’s not natural’ but when thinking of the argument rationally, this would mean cars, airplanes and TVs would also be considered wrong since those things aren’t natural either. Arguments made using ethics and emotions are not usually consistent and this is why reason is a better way of knowing because it can be applied to many cases. However, sometimes both emotion and reason can be used equally in justifying a moral decision such as when it comes to abortions. According to ethics and emotions, abortion is murder (since the baby is a human being) and murder is wrong (as all lives are valuable and it’s unjust to take another one’s life). Reason can come in to justify these arguments as well as add the point of the medical complications and effects abortions bring. On the side for the legalisation of abortions, justifiable points includes if the baby has a life-threatening disease or if the mother does that would be pass down and therefore the baby would lead an unhappy and sick life, if the parents are unfit for the responsibility of parenthood (for example, alcoholics, drug-addicts, teenagers), if the mother was unmarried and lived in a strict eligious society, if it was caused by rape and therefore would be unfair to the women as well as cause psychological harm and the fact that the government is intervening and reducing the freedom of choice for women simply goes against basic civil rights. Emotions are involved in the decision to abort a baby because mothers want what’s best for their baby and in most abortion cases, the reason behind it is because they feel their baby would not live the life they deserve . Whether it’s because they’d spend most of the life in a hospital with an incurable illness or because the mother knows that she wouldn’t be good enough for the parenting job. When it comes to making any decisions, whether it’s a moral one or not, reason should be considered more as it uses rationality and therefore is easier to explain and justify a decision to others. Emotions aren’t necessarily permanent or consistent and so it would be more difficult to try to get others to understand why you’ve made a certain decision.